Build A Body That Keeps Pace With Your Ambition.
PRIME is a personalized 12-week experience designed to build and protect the strength, movement, resilience, recovery and physical capacity you need for business, family and life.
Stronger. Leaner. More Capable.
Success Shouldn't Come At The Expense Of Your Body.
You've built the career. The business. The lifestyle.
But somewhere along the way, your body may have stopped keeping pace.
You're stiffer than you used to be. Recovery takes longer. Your body composition has changed. Old limitations keep showing up. Your energy is less predictable. Or you simply don't feel as strong and athletic as you know you could.
You're still performing, but it may be costing your body more than it used to.
PRIME is designed to rebuild the physical capacity behind the life you've worked so hard to create.
Your Most Valuable Asset Isn't On Your Balance Sheet.
You've invested years building financial, professional and intellectual capital. But all of it depends on your ability to physically participate in the life you've created.
Physical Capital is the strength, movement, resilience, recovery, energy and capacity required to fully participate in the life you've built.
The goal isn't simply more years. It's more capable years.
Don't Guess. Assess.
Most programs begin by giving you another workout. PRIME begins by understanding you. We assess how you move, where you've lost capacity, how strong you are, how you're recovering and how your lifestyle affects your performance. Then we identify what deserves attention first.
The fastest path isn't doing more. It's doing the right things in the right sequence.
From Assessment To Action.
PRIME is designed to move quickly from information to an initial strategy. Once the required assessments and information are complete, we identify your priorities and begin building your personalized path forward.
Assess
Establish your Physical Capital baseline.
Prioritize
Identify what deserves attention first.
Act
Begin the right strategy in the right sequence.
PRIME 72 represents rapid movement from completed assessment to initial action. Timing depends on logistics such as lab results or external testing.
One Body. Five Stages. One System.
PROTECT
UnderstandUnderstand how your body is moving today and identify patterns that may be limiting performance.
RESTORE
ReclaimReclaim usable movement and address restrictions that interfere with how you want to live and perform.
INTEGRATE
OwnTurn better movement into coordinated, confident movement you can use under real-world demands.
MASTER
BuildBuild strength, control and reserve beyond the minimum demands of everyday life.
ELEVATE
SustainBuild recovery, nutrition and lifestyle habits capable of supporting long-term performance.
Protect what you have. Restore what you've lost. Integrate what you've restored. Master what you've built. Elevate how you live.
We Don't Just Ask If You Feel Better. We Measure What Changed.
PRIME establishes a Physical Capital baseline and uses repeatable measurements to monitor meaningful change throughout the engagement.
Body Composition
Track relevant changes in fat mass and lean mass.
Posture & Gait
Observe how you stand, walk and organize movement.
Grip Strength
Establish a simple objective strength marker.
Movement Capacity
Use appropriate running mechanics and/or vertical-jump assessments based on individual ability.
Cognitive Performance
Use Stroop-based testing to monitor specific performance measures such as selective attention and inhibitory control.
Recovery Capacity
Use Garmin wearable trends during the 12-week engagement to help understand sleep, activity, recovery and training patterns.
Client Experience
Track perceived discomfort, movement confidence, energy and relevant quality-of-life changes.
Assessments are used for performance and educational purposes within the appropriate professional scope and are not presented as medical diagnosis.
Your Physical Capital Portfolio
Every PRIME Private client receives a personalized Physical Capital Portfolio, both as a premium physical presentation and as a live digital experience.
This is the current state of your most valuable asset.
- +Physical Capital baseline
- +PRIME profile
- +Primary priorities
- +12-week strategy
- +Performance targets
- +Training strategy
- +Nutrition strategy
- +Recovery priorities
- +Relevant biomarker overview
- +Next actions
- +Current PRIME stage
- +Current priorities
- +Progress indicators
- +Relevant wearable trends
- +Training plan
- +Nutrition guidance
- +Recovery actions
- +Upcoming reviews
- +Progress history
Everything Working Together. Around You.
Over 12 weeks, PRIME combines assessment, private coaching, training, nutrition, recovery and lifestyle strategy into one coordinated Physical Capital Management experience.
ASSESS
- +PRIME Physical Capital Assessment
- +Relevant biomarker panel
- +Lifestyle analysis
- +Movement and performance baseline
BUILD
- +Personalized 12-week PRIME strategy
- +12 private one-on-one performance sessions
- +Individualized training strategy
- +Ongoing program adjustments
FUEL
- +Personalized nutrition strategy
- +Two prepared meals per day, five days a week for 12 weeks
- +First-month supplement protocol
MONITOR
- +Garmin wearable provided for the 12-week engagement
- +Weekly private PRIME Performance Review
- +Recovery and lifestyle monitoring
- +Progress tracking
MEASURE
- +Final Physical Capital reassessment
- +Physical Capital Statement
- +Before-to-after performance review
- +PRIME FOR LIFE roadmap
One strategy. One system. One coordinated experience.
Where biomarker testing or medical interpretation requires a licensed healthcare professional, interpretation is performed by or coordinated with an appropriately licensed professional.
Your Body. Measured.
For 12 weeks, PRIME uses Garmin wearable data alongside your Physical Capital assessments to help identify patterns in sleep, recovery, activity and training.
We use data to inform the strategy, not make you dependent on the device.
Wear it. Live your life. We'll help make sense of the relevant patterns.
Wearable metrics are estimates and trends, not medical measurements or diagnoses.
Dean Didn't Just Lose Weight. He Gained More Life.
Dean | Dentist | Recreational Athlete | 55
Dean wanted more flexibility, better recovery and less physical discomfort from the combined demands of dentistry and weekend soccer. His program combined coached training, independent training and the activities he already loved. Over approximately six months, his physical capacity expanded dramatically.
Approximately 30 pounds lost
Approximately 12 percentage-point reduction in body fat
Soccer capacity increased from roughly 2 games per weekend to 4 or more
Completed 3 jiu-jitsu competitions
Earned gold, silver and bronze finishes
Competed in younger age divisions in two events
Added regular pickleball as his activity capacity increased
Physical Capital isn't just how your body looks. It's how much life your body gives you access to.
Individual results. Dean's six-month outcomes are not typical or guaranteed 12-week results.
Look Athletic. Move Athletic. Perform Athletic.
Folabi | Actor | PRIME Client
Folabi's transformation centered on becoming leaner, more athletic and developing greater movement capability. Verified testimonial and footage to follow.
Don't Measure Fitness Only By What You Can Do In The Gym.
Measure it by how much life your body gives you access to.
The goal isn't to make your life smaller so your body can handle it. The goal is to build a body with greater capacity for the life you want to live.
Built For People Who Expect More From Themselves And Their Body.
You are an executive or entrepreneur age 40+.
You perform at a high level professionally but feel your body is not keeping pace.
You want to become stronger, leaner and more physically capable.
You value assessment and strategy over random experimentation.
You want a highly personalized approach.
You care about what your body will be capable of 10, 20 and 30 years from now.
You are prepared to invest in your body with the same seriousness you invest in your business, career and future.
What Happens Next?
APPLY
Tell us where you are, what you want to improve and what is currently limiting you.
ASSESS
If PRIME is a mutual fit, establish your Physical Capital baseline through the appropriate assessments.
BUILD
Receive your personalized Physical Capital Portfolio and 12-week PRIME strategy.
EXECUTE
Implement the strategy through private training, nutrition, prepared meals, recovery, monitoring and weekly reviews.
ELEVATE
Reassess your Physical Capital, review what changed and establish your strategy for what comes next.
Your Next Level Of Performance May Not Be Professional. It May Be Physical.
PRIME Private is intentionally limited to provide a highly personalized experience. Apply for a private conversation to determine whether PRIME aligns with your goals.
Build a body that keeps pace with your ambition.